
How bidding works
The two ways an animal sells here, what a bid commits you to, the hold placed on your card, and what happens the moment an auction ends.
The two ways an animal sells
An auction, with a clock
Bidding decides the price, and the highest bid when the clock runs out wins the animal. Some auctions also carry a Buy It Now price, and some carry a reserve. Both are explained below.
A set price, with no clock
The seller names one price and the listing stays up until the animal sells. You can buy it at that price, or make an offer below it. There is no bidding and no end date.
Placing a bid
Your bid is a maximum
Enter the highest amount you are willing to pay. We bid in increments on your behalf to keep you in the lead, but only up to your limit. Your maximum is never shown to other bidders or to the seller. You do not have to watch the clock. If nobody bids past your maximum, you win at the lower amount rather than the figure you entered.
Bid increments
The amount a bid goes up by is known as a bid increment. Every bid has to be at least one increment above the current bid. Increments are smaller when the price is low and larger in higher brackets, so a $200 animal moves in $5 and a $30,000 bull moves in $250. Every listing shows the minimum bid under the bid box.
| Current bid | Bid increment |
|---|---|
| Under $500 | $5 |
| $500 to $999 | $10 |
| $1,000 to $4,999 | $25 |
| $5,000 to $24,999 | $100 |
| $25,000 and up | $250 |
You confirm before the bid is placed
Placing a bid opens a confirmation showing the maximum you entered. Nothing is placed until you confirm. You can cancel and change the amount. Bids cannot be retracted once they are placed, so the confirmation is your chance to check the figure.
A bid is a commitment to buy
A bid is a binding contract. If you win, you have bought the animal. Bids cannot be retracted because you changed your mind. Every bidder needs a card on file before they can bid, so the bids you are competing with are real.
The last two minutes move the end time
Sniping is bidding in the final seconds, so that other bidders have no time to respond. A bid placed in the last two minutes extends the auction by two minutes. That repeats until two minutes pass with no new bid. Everyone gets a fair chance to answer, and the animal sells for what someone was willing to pay rather than to whoever bid last. An auction's end time is not fixed. Check the listing for the time it is working to now.
Buy It Now
Buy It Now buys the animal outright
A Buy It Now price lets you buy the animal immediately, at a price the seller has set, instead of waiting for the auction to end. It is the seller's option, so not every auction has one. When an auction does, the price is shown beside the current bid, and it is always above the starting bid.
The Buy It Now price is your total
Paying it ends the auction immediately and the animal is yours. There is no bidding to follow and no second amount to pay.
It is available until the first bid
Once anyone bids, the Buy It Now button is removed for the rest of the auction. The price itself still stands. If the bidding reaches it, the auction ends there and the animal sells at that price.
Bidding at or above it buys outright
Enter an amount at or above the Buy It Now price and you buy the animal outright at that price. No bid is placed and the auction ends. This works for as long as the auction is running, whether or not the button is still showing, and the confirmation tells you before anything happens.
Reserve prices
A reserve is the least the seller will take
A reserve price is the lowest price the seller is willing to accept. It sits above the starting bid, so bidding can open below the price that will actually buy the animal. A reserve is what lets a seller open low. Without one, a breeder with a $10,000 bull has to start at $10,000, and listings that open at their full price rarely attract an early bid.
The reserve is never published
You will see that a listing has a reserve. You will not see the amount, and you will not see whether the bidding has reached it. A live indicator would give the amount away within one increment, and it invites people to bid at the indicator rather than at what the animal is worth to them. Enter the most you are willing to pay. If that clears the reserve, you win.
If the bidding does not reach it, nobody wins
The auction ends with no sale and no winner. Nothing is charged. Every hold is released, including the highest bidder's.
The highest bidder can still make an offer
When an auction ends below its reserve, the highest bidder gets the first chance at the animal and can offer the seller a price. The seller can accept it, counter once, or pass. Each of you has 48 hours to respond. If nobody responds in time, the window closes.
Making an offer
Some listings take offers
A listing with a set price shows an asking price rather than a clock, and stays up until it sells. You can buy at the asking price, or offer less. Without offers, a buyer who would pay close to the asking price has to walk away, and the seller never hears from them. Offers cannot be made on an auction, where the bidding decides the price.
An offer is a commitment to buy
An offer is binding. If the seller accepts, you have bought the animal. Your offer has to be below the asking price. At or above it you are simply buying the animal.
Making an offer places a hold on your credit card
This is the same hold a bid places, on the same terms. It covers our closing fee, never the price of the animal. If the seller declines, or the offer runs out of time, we release the hold.
The seller can accept, counter once, or decline
A counteroffer is the seller naming a price between your offer and the asking price. You can accept it or decline it. Each of you has 48 hours to respond. If nobody responds in time the offer expires, and the animal stays for sale.
Three offers per animal
You can make up to 3 offers on one listing. After a seller declines one, your next offer has to be higher than the one they turned down. You can buy at the asking price at any point, including after your last offer.
Other buyers are offering too
A listing can have offers from several buyers at once. You are never shown anybody else's, and they are never shown yours. If the seller accepts someone else's offer, or the animal is bought at the asking price, every open offer closes and its hold is released.
What happens to your card
Bidding places a hold on your credit card
A hold is not a charge. Your bank sets the money aside and it shows as pending, the way a hotel or a fuel pump does. It covers our closing fee, never the price of the animal, and starts at $250.
One hold, on your first bid
We place it the first time you bid on a listing. Raising your bid does not place another one, and it does not change the amount held.
Lose, and it is released
When the auction ends, we release the holds of everyone who did not win. Banks usually clear a released hold within a few days.
Win, and the hold becomes the fee
The hold is charged as our closing fee. The fee comes out of the sale price rather than on top of it, so the winning bid is the full price you pay for the animal, split between us and the seller. It is capped at $2,500 however high the bidding goes.
You pay the seller directly
We never hold the price of the animal. Once the fee is paid you and the seller arrange payment, collection and transport between you.
When the auction ends
You are told, and so is the seller
We notify the winning bidder and the seller as soon as the auction closes, by email and in the app. Everybody else's hold is released.
The closing fee is charged automatically
The hold already on your card is charged as our fee. There is nothing to go and pay, and no second amount: the winning bid is your total for the animal.
A private conversation opens with the seller
Once the fee has settled, a conversation opens between the two of you and nobody else. It is where you agree payment, collection and timing, and it is the only place we ask you to keep that conversation.
The animal's papers open to you
Documents the seller marked as available to the buyer after the sale become readable once the sale completes. Registration papers, health records and test results you could only see listed before are yours to open.
You pay the seller directly
We never take the price of the animal, before or after the sale. You and the seller settle it privately, and arrange collection or transport between you.
Our guide, After the sale, explains each step from the close of the auction to collecting the animal. Sign in to read it.
If you win and don’t pay
You have 72 hours to settle any balance after the auction ends. Miss it and all of the following happen.
- The order is cancelled and the animal goes back to the seller to relist.
- The amount already held is retained.
- Your account is suspended for 30 days.
- A second unpaid order suspends the account permanently.
An unpaid win costs the seller a week off the market and the underbidder the animal, which is why it carries a consequence rather than a reminder.
Every fee we charge is listed in the fee schedule.